Levi Olson's CIS 170 Blog

Some recommendations that I would make to a new business is to begin taking advantage of the free uses of social media. Find a social site that best fits the business and start there. Social media is the gateway to discovery on the internet and so I would recommend taking those actions before having or promoting a website. As time goes on, move on to more social media platforms, as long as you can manage them all. Find ways to be active on these social media platforms. This will you keep your business relevant. Think of blog posts and other ideas of that nature, you do not want to over-promote yourself. I would like to have a more active social media presence. Perhaps taking advantage of microblogs would be what I would really like to dive deeper into. With video-sharing being a major and growing part of social media I want to take advantage of that. Another opportunity that social media offers that I want to do is more collaborations. I think that is a great way to start a commu...

Graphic designer Home Page In the header Skilled graphic artist About Page Potentially a list of skills in the body of the page. Visual communication specialist About Page Potentially a list of skills in the body of the page. Motion graphics Example Page Header Experienced logo designer About Page Within the body with a short description of myself. Professional Photography Example Page Header Web designer Home Page Within the body

Copyright is not the requirements to source a piece of someone’s work but the law under which prevents it from being used by others. If you are looking to use someone else’s images, music, or videos for your own projects you must check to know whether it is copyrighted. If there is no labeling saying it is not copyrighted you must assume that it is copyrighted. If you still want to use it, you must go through a few steps. First, you need to receive written permission from the owner to use it. In the case of copyrighted music, you need permission from both the artist and the record label. Often, you can still be charged to get permission or pay a royalty for the work you want to use. You might find this to be too much work or just too expensive of an avenue to pursue. The next option is to find work that is licensed in creative commons. This allows the maker to allow their work to be used under certain restrictions. Always know what restrictions the creator is exercising. This...

“Netiquette protects your digital reputation.” – Julie Spira I already hope that I practice good netiquette. Some more ideas that I did pick up are to make sure to respond to everyone’s responses. Just like in face to face, you don’t ignore someone when they are talking to you. I also liked the rule that for every one self-promotion you should do 10 that don’t promote you and aren’t about you. The idea to make yourself useful for others is one that I would like to implement as well. I think this assists the other part about not being just about yourself. All in all, I find netiquette is quite common sense and doesn’t take too much thinking to incorporate and execute.

Value of Being the Expert You can summarize the purpose of content as educating individuals and creating individual participation in a certain field. Before you can do this, the content creator needs to have the expertise of the subject. Being the expert on the content you create makes you an authority on the subject. People will want to return to your information to learn or to participate. This makes people trust you, which is a huge asset in marketing. Content adds to marketing in many ways when utilizing social media. If the content value extends beyond just an advertisement people will be more likely to have a response. To take advantage of the response people have, use social media where people will “share” and “like” your content. Future of My Online Presence I hope to use this class to expand my writing skills. Using those exercised writing skills, I would like to begin writing more in a professional manner. Either by having a blog of my own or writing article...

The Steps To create a successful website is like following a cooking recipe. You need to keep things proportionally together while also making sure you select the right ingredients for what you are making. First off, I should make it clear what I am metaphorically cooking is a portfolio website for myself. Here, I will describe the different ingredients I will use to make my website. I will start looking for inspiration, and make drafts of some of the ideas I find the most attractive. From there, begin developing a wireframe and the structural layout of the webpage. Simplicity is my favorite and following the idea of a webpage being a solution I would like to blend those two ideas to make a page where people can very easily learn more about my skills and abilities. Throughout the whole process, I will be keeping everything well documented to know why things are made the way they are. This will include the page map including all the links on the webpage. First impressions ...

Online marketing is a broad subject. It is everywhere and used by almost every business out there, and there is no escaping it. Through marketing, a business has the means of connecting with and reaching out to potential customers. In today’s world, 2.3 billion people have access to the internet, meaning they are clicks and seconds away from you. Just now, connecting to the Wi-Fi of Caribou Coffee a menu in the browser immediately popped up. Online marketing at its finest. Online marketing has many facets. Being online gives you almost an infinitive range of possibilities and abilities. So how do you balance online marketing? A simple way that was broken down was the science and art treats of marketing. Science gives tools in reading and explaining data and other forms of measurement. However, art is what targets the human experience. Numbers do not catch our attention like bright colors and awesome pictures do. So why do you need both? We have a limited amount of resources and t...

The importance of the 5 success steps in online marketing. There are 5 different points of proven online marketing: credibility, usability, visibility, sellability, and scalability each of which can apply to any website and business. All points combine to create an effective and efficient marketing machine for your website or business, so it is critical when starting a new marketing plan that each of these areas meet together making a congruent marketing plan. Credibility makes you trustworthy and can build people’s confidence in you knowing what you are talking about and selling. It is also the beginning of a platform for you and your customers to have conversations and connecting on more human style interactions. You will see that usability is self-explanatory. The people you are targeting need to be able to find the resources on your site that they need. Use common sense and simplicity to encourage people to return. This includes links to other social media sites where...