Post #13: Online Advertising: Does it Make Cents?

There is a multitude of online advertising that businesses can take advantage of to promote themselves. An easy one to identify would-be search engine advertising. These are simply the ads that appear related to the keywords and phrases used in the search. This can be helpful for businesses that sell products from their page since this is most successful for those who are ready to buy a product. Social media advertising can be extremely effective when a clear target market is known. If you have a niche business, this can help to get the word to people that associate with your business. Local advertising has ads pop up in certain locations and with related searches. This style can be helpful when a business is geographically based or limited.

Affiliate marketing is best for bloggers, reviewers, or product recommendations from a small business. If a blogger does a review on a certain product or just wants to share about a product, they can retrieve an affiliate link to share with their viewers in hopes of receiving some of the profits made from the product they are supporting.